Sr. Specialist Category Marketing


About Lowe's:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe’s and its related businesses operate or service more than 2,375 home improvement and hardware stores and employ over 290,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects.

Position Details

Sr. Specialist Category Marketing
North Carolina
Mooresville, NC

The Marketing Category Senior Specialist is primarily responsible for supporting the Category Marketing Manager in the development and implementation of category marketing strategies supporting key merchandising categories inclusive of Private Brands. The Marketing Category Senior Specialist will lead brand management activities for assigned brands and support the development of category marketing strategies for assigned merchandising categories and prioritized initiatives.

The Marketing Category Senior Specialist will also have primary responsibility for the collection, development, and synthesis of insights and other inputs to better understand the category/consumer dynamics. This includes review and analysis of existing market data, research or analyst reports, and 3rd party syndicated data (e.g. Kantar), knowledge gap identification and initiation of primary research necessary to fill those gaps to create consumer-focused assessment of assigned categories.

This position will work closely with the Category Marketing Manager and the Seasonal Marketing team to align on Marketing priorities, support plans, and key consumer messages that lead to development of Category Marketing briefs. This person will also work with other Brand Management teams, along with cross-functional teams (including Trend & Design and Merchandising) to execute Private Brand initiatives.

To accomplish this, the Marketing Category Senior Specialist must have working knowledge of brand management principles, consumer insights, business analysis and business cases, and how to execute projects in the Lowe’s work environment.

The Marketing Category Senior Specialist will collaborate directly with Marketing (seasonal team), Private Brands, Merchandising, and key strategic vendors in order to build alignment on brand and category marketing priorities that build Lowe’s business.

This position will have a significant impact on the assigned brands, categories and initiatives. Sales for the assigned brands and categories will be more than $1B. The role helps build balanced marketing and messaging strategies and initiatives that drive comp sales and enhanced margin opportunities for Lowe’s.

Required Minimum Qualifications:

  • Bachelor’s Degree in Communication, Public Relations, Marketing, Business Administration, or related field
  • 1+ years of experience in large retail environment, consumer package goods, or advertising agency that serves Fortune 500 companies

Preferred Qualifications:

  • Masters of Business Administration or other advanced degree in a related field
  • 2+ years of marketing management experience in a large retail environment or consumer package goods organization
  • 2+ years of experience building business cases
  • 2+ years of leadership experience in a retail or consumer package goods organization with the ability to influence at multiple levels of the organization

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