Sr. Marketing & Communications Specialist

Auto Club Group

The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

http://www.aaa.com


Position Details

Sr. Marketing & Communications Specialist
Job
Full-time
6/6/2018
Southwest Florida
Tampa, FL

Primary Duties and Responsibilities:

As the Sr. Marketing & Communications Specialist you will participate in the planning, development and implementation of strategic, corporate marketing programs or projects that support Auto Club Group (ACG) marketing goals and objectives.

Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.

Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.

Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Preferred Qualifications:

  • Master’s Degree in Marketing, Advertising, Business Administration or related field 
  • Experience marketing subscription-based services 
  • Marketing experience in a multiple, diverse product environment.

Experience in:

  • Documenting annual marketing plans 
  • Extracting marketing data warehouse information and preparing reports 
  • Preparing and presenting marketing proposals to all levels of management 
  • Developing and implementing effective, innovative marketing programs and campaigns

Knowledge of:

  • ACG products, services and marketing channels 
  • Digital marketing tactics and measurement 
  • Spreadsheets, database management systems and presentation software 
  • Database principles and their application

Required Qualifications:

Education:

  • Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field.

Experience:

  • Performing data modeling or data mining 
  • Service industry 
  • Identifying, analyzing and resolving moderately complex business problems 
  • Prioritizing and managing multiple, diverse projects in a fast-paced environment

Knowledge and Skills:

  • Analyzing, summarizing and communicating marketing results, trends and recommendations 
  • Meeting deadlines for complex projects 
  • Organization and planning moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation) 
  • External marketing data sources (e.g., commercially available data bases and lists) 
  • Marketing related laws and regulations 
  • Demographics and consumer-related information 
  • Direct marketing program execution 
  • Advanced marketing principles and applications 
  • Primary and secondary research sources 
  • Market share data sources (e.g. A.M. Best’s Market Share Reports) 
  • Working effectively in a cross-functional environment. 
  • Manipulating customer database to extract pertinent market data 
  • Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel 
  • Facilitating market planning discussions and meetings with all levels of management 
  • Strong project management skills 
  • Strong communication, interpersonal and teamwork skills 
  • Strong Microsoft skills (e.g. Word, Excel, Access)

The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, pension, 401(k), generous time off, a complimentary AAA Membership and much more!



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