Primary Duties and Responsibilities:
As the Sr. Marketing & Communications Specialist you will participate in the planning, development and implementation of strategic, corporate marketing programs or projects that support Auto Club Group (ACG) marketing goals and objectives.
Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.
Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.
Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.