Senior Marketing and Communications Manager

Cooper Carry

WHO ARE WE?

Cooper Carry is a leading design firm providing architecture, planning, landscape architecture, interior design, environmental graphic design and sustainability consulting services. Founded in 1960, we specialize in the design of corporate, education, government, hospitality, mixed-use, office, residential, retail, science + technology, and transit projects. We have designed projects in 45 states and globally in the Caribbean, Middle East, Asia, Africa and Central America.

Our work is about making life better by creating better more meaningful, functional, beautiful, workable, memorable, inspirational, connective, productive and reinvigorating buildings.

Though Cooper Carry has had a long and storied 58-year history, we are just getting going. We've learned that, as a firm and profession, we must constantly adapt, change, evolve and progress. This year, we are in the midst of such change and are passionate, inspired, and reinvigorated at the state of our firm and our profession regarding what's possible for the future of our built world and the role we, as a company, can play in a time of such innovation and possibility.

http://www.coopercarry.com


Position Details

Senior Marketing and Communications Manager
Job
Full-time
5/2/2018
Metro Atlanta and North Georgia
Atlanta, GA

WHAT IS THE ROLE?

We are currently seeking a full-time Senior Marketing and Communications Manager to join our growing team.

This role is key to ensure the marketing and business development functions of the company are achieving their highest potential and helping us reach our bold growth goals. The Sr. Marketing and Communication Manager will be charged with further building the brand awareness of Cooper Carry as a leading design firm with a unique combination of methodology, creativity, experience and technology. You will promote the firm both internally and externally while building our overall brand awareness and, will be charged with distilling the Cooper Carry story in a way that is compelling to the marketplace.

WHAT ARE THE RESPONSIBILITIES?

Our Sr. Marketing and Communications Manager will be responsible for these brand building and marketing functions:

  • Elevate brand awareness in partnership with PR firm and Firm Leadership 
  • Work with Creative and Sales teams to understand brand, value proposition, audience, and messaging 
  • Develop written content including white papers, articles, blog, and marketing collateral (internal & external) 
  • Create professional and compelling brand driven marketing collateral, white papers, articles, blog (internal/external) 
  • Create and manage an integrated marketing strategy, including social content. 
  • Monitor marketing trends and develop an understanding of brands who are doing it well. 
  • Research, identify and suggest new marketing technologies and resources to aid our mission to scale our impact. 
  • Develop client case studies. 
  • Develop thoughtful and comprehensive demand gen strategies/campaigns (MQL generation) and ensure best practices are followed across all offices. 
  • Develop key metrics and monitor results of campaigns - analyze, report, and optimize over time. 
  • Ensure brand consistency for internal and external corporate marketing communications efforts across markets. 
  • Directly manage our locally based retained PR partner to move Cooper Carry story to market and, secure relevant speaking engagements for CEO and other Firm Leadership 
  • Submit and win creative awards. 
  • Other marketing and communications duties as assigned. 
  • You will own and be tasked with helping map the Cooper Carry customer journey, mapping and creating content to align with the journey and its continual improvement and refining from initial point of opt-in to purchase to brand advocate (repeat and referral purchases). 
  • You will help Cooper Carry implement, build, and maintain a new CRM database.

You are the superstar we're looking for if:

  • You are PUMPED by the opportunity to help us positively influence and support those making an impact through the design of communities around the world. 
  • You have experience working in a B-to-B organization marketing professional services. 
  • You can collaborate across multiple business lines and geographic markets with speed and decisiveness. 
  • You are a confident and resourceful self-starter, a strategic thinker and collaborative problem solver. You know how to develop engaging, informative, and well-organized multi-channel campaigns. 
  • You have high standards for your work. Details matter to you. Results matter to you. 
  • You are invigorated by the constant change of a high-growth organization. 
  • You are articulate, an ace communicator of both spoken and written word. 
  • You take initiative and project confidence. 
  • You have a strong work ethic with a calm and relaxed demeanor even in times of stress. 
  • You inspire others. 
  • You exercise discretion and maintain confidentiality when appropriate. 
  • You are passionate about content creation and the development of Cooper Carry culture overall. 
  • You have managed a growing marketing and communications team. Bachelor degree in Business, Marketing, or a related field. Successful experience with professional services marketing. 
  • Minimum of five years of marketing, communication experience with focus in consultative and solution-oriented sales and marketing approaches. E-commerce photo and/or video production experience, ad agency and/or creative experience is a plus. Experience in digital marketing preferred. 
  • Experience in developing and executing marketing strategies, including social content strategy.

OTHER CHARACTERISTICS OF THE POSITION:

  • Position will work closely with the Firm Leadership; therefore, building trust and chemistry is critical. 
  • This position will be privy to certain confidential, financial, and personal information. Therefore, professional discretion is a must. 
  • Improves quality results by studying, evaluating, and redesigning processes and, implementing changes. 
  • Enhances Cooper Carry's reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to the brand.


« Back