Provide account administrative support as needed, such as meeting notes and project tracking; copying, scanning and distribution of press or client materials; setting up conference calls, travel logistics and meetings; other general account and office duties.
Participate in account planning, creative and strategy sessions; proactively offer ideas to improve the client experience and account results; participate in off-site client meetings as needed.
Editorial and Content Creation
Research and draft original press and client materials for external and internal distribution, including press releases, pitches, presentations, social media; repurpose/edit supplied content for new applications, such as social media posts, case studies or other collateral.
Research, identify opportunities, and secure print and online media placements based on assigned pitching objectives; research and qualify new media contacts, establish positive new media relationships that benefit the agency and its clients; turnkey fulfillment of incoming media requests, such as images, data and interview requests; schedule and distribute press materials via email, wire services and other appropriate outlets.
Assist with planning and execution of on-site and off-site events as assigned, including product launches, media programs, employee programs, customer events, trade shows, press conferences, etc.
Measurement and Tracking
Utilize agency, client or other third-party tools, such as BurrellesLuce, Meltwater, Sprout Social, etc.; develop client reports that present the agency’s results and successes. Become an expert in developing on-target media lists using the agency’s Cision tool.