Public Relations & Communications Manager (McAlisiter's)

FOCUS Brands Inc.

About Us:

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 5,495 ice cream shops, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee®on certain military bases and in certain international markets.

Position Details

Public Relations & Communications Manager (McAlisiter's)
Metro Atlanta and North Georgia
Atlanta, GA

The PR & Communications Manager manages marketing public relations (PR) and communications projects and activities that grow, promote, and elevate the visibility of the brand. This position develops, manages, and executes PR plans, internal and external communications, and media relations' efforts. This position serves as a media contact for the brand and fosters relationships with media influencers.

Public Relations:

  • Partners with the Marketing senior management leaders to develop and execute the brand's media relations plan to promote brand awareness, enhance visibility, and to position the organization as an industry leader.
  • Manages public relations activities and the content it delivers to ensure key messages support and enhance brand visibility among targeted audiences and contain clear and consistent messaging across all channels and platforms.
  • Develops, executes, and manages proactive media relation's campaigns, including national promotions.
  • Partners with the PR agency to develop strategies, write press releases, and to ensure alignment with the organization/brand's strategic direction, goals, and objectives.
  • Collaborates with the Brand and Channel Marketing teams to develop PR programs to strengthen brand positioning and drive brand performance.
  • Develops supporting media relations materials (e.g., fact sheets, response statements, press releases, briefing materials, etc.) and marketing collateral (brochures, banner stands, ad-hoc flyers, etc.).
  • Identifies the most influential media outlets and public relations' opportunities to increase brand awareness and enhance visibility.


  • Partners with the Marketing senior management leaders in developing, executing, and managing comprehensive communications strategies and initiatives to effectively inform, engage, and motivate targeted audiences with compelling messages.
  • Evaluates stakeholders' objectives to determine effective messaging strategies.
  • Partners with the Marketing senior management leaders in developing and executing communications plans and campaigns for key strategic initiatives.
  • Collaborates with stakeholders to determine scope, messaging, audience, timeline, budget, and accurate mix (e.g., video, print, digital, etc.) of communications' deliverables.
  • Develops and reviews communications to ensure consistent messages that are targeted to the proper audience and align with the organization's brand, standards, and strategic direction.
  • Writes, edits, and proofreads the content for a variety of platforms (e.g., press releases, sales messages, blog entries, social media posts, quarterly publications, email, etc.).
  • Serves as a liaison to support brand and group communications, ensure consistency, and maintain brand standards.
  • Measures the effectiveness of communications and channels on an ongoing basis and provides recommendations to amend, as appropriate.

Vendor, Internal, and External Relationships:

  • Develops and maintains positive business relationships with associates, vendors, agencies, media, stakeholders, franchise partners, and industry professionals which fosters an environment for mutual respect, understanding, and support.
  • Interacts with internal stakeholders to provide consultation on communications, PR, and related topics.
  • Establishes and manages PR agency and vendor relationships (e.g., print shops, video team, etc.) to ensure brand consistency, to manage expectations (e.g., high level of service, accountability, etc.), and to maximize cost efficiency, quality, timeliness, and responsiveness.
  • Interfaces with industry, media, and professional organizations to increase awareness of the brand/organization, to expand networking opportunities, and to remain knowledgeable of communications and PR strategies.
  • Researches industry communications and public relations trends and best practices to assess the organization's performance.
  • Manages and grows relationships with media, key influencers, and industry professionals.

See "Summary" and "Description."

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