Media Relations Specialist

Health First


The roots of Health First run deep in Brevard, dating back to 1937, when Brevard Hospital first opened in Melbourne with 27 beds. Now known as Health First's Holmes Regional Medical Center, the hospital is Brevard's largest, with 514 beds. Health First's Cape Canaveral Hospital opened in 1962 with 44 beds and has since grown to 150 beds. Health First's Palm Bay Hospital opened in 1992 with 60 beds, serving as a satellite of Holmes Regional Medical Center. Viera Hospital opened in 2011, with 84 all private, inpatient rooms.

Health First was formed in August 1995 when Holmes Regional Medical Center, Cape Canaveral Hospital and Palm Bay Hospital joined together in August 1995 to create a truly integrated not-for-profit healthcare delivery system, fulfilling a common mission of improving the health of our community. The first new services added to the Health First network were Health First Medical Group, opening in late 1995, and Health First Health Plans, opening in January 1996. Since then, we've also added: Holmes Regional Trauma Center; VitalWatch, serving as Central Florida's only electronic Intensive Care Unit; Viera Hospital; and many other services.

About Us:

Health First works alongside other organizations and physicians in our community. Health First donates to the Brevard Health Alliance that provides healthcare services to thousands of underinsured or uninsured Brevard residents otherwise unable to pay for healthcare services.

Our associates are also actively building a healthier community through volunteering for organizations dedicated to preventing and treating health concerns such as cancer, diabetes and heart disease.

Position Details

Media Relations Specialist
Central and Northeast Florida
Melbourne, FL

To be fully engaged in providing Quality/No Harm, Customer Experience, and Stewardship by: developingand managing creative, cost-effective marketing communications strategies for Health First Inc. and itsaffiliates primarily achieved through a focus on media relations and coverage.


  • Develop press releases, backgrounders, fact sheets, and articles, managing the distribution, placement and tracking of media coverage. 
  • Manage crisis communications; be on-call to respond to media inquiries after-hours. 
  • Effectively identify and use information technology such as market research and the internet for strategic planning and implementation of media relations' initiatives. 
  • Produce quarterly internal magazine 
  • Monitor and respond to internal inquiries via intranet tool 
  • Coordinate video and photo shoots 
  • Manage media relationships, maintaining corporate information and providing communications support for key events and initiatives. 
  • Responsible for the generation of ideas and placing stories with key media, serving as medialiaison by responding quickly, knowledgeably and accurately to media inquiries 
  • Update news section of website 
  • Proactively seek media stories throughout the organization 
  • Coordinate media stories as directed by manager and/or director 
  • Manage projects as assigned by manager and/or director 
  • Develop, deliver, and manage a media relations program that supports the departments and facilities throughout Health First. 
  • Compile data for monthly media monitoring report


  • Bachelor’s degree in marketing, business, advertising/public relations, or related field. 
  • Minimum three years progressive experience in media and public relations or related field, preferably in health care. 
  • Strong orientation toward achieving personal, departmental, and corporate goals and objectives. 
  • In-depth knowledge of marketing principles and strategies.

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