The purpose of this job description is to describe the authority, responsibilities, and duties of an Integrated Media Planner.
This position reports directly to a Media Supervisor, secondly to Assistant Media Director (AMD) or Group Media Director (GMD) and VP Planning. The Media Planner is responsible for directing the efforts of Assistant Media Planners. As directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, project development activities. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.
The Integrated Media Planner facilitates the efforts of his/her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.