Marketing Manager

MUSC Health

MUSC Health, the clinical enterprise of the Medical University of South Carolina (MUSC), is dedicated to the pursuit of changing what’s possible in health care. Nationally recognized for its innovation, patient- and family-centered care, and quality outcomes, this integrated health care system is accessible at the downtown Charleston campus and through more than 100 outreach locations, clinical affiliations with numerous health care partners, and a robust telehealth network. MUSC Health sees more than one million patient encounters annually, and its specialized care teams consistently rank among the best in the country. MUSC Health delivers transformational care shaped by world-class clinicians, health scientists, and educators who provide leading-edge care, while developing the next generation of innovative health care leaders.

http://www.muschealth.org


Position Details

Marketing Manager
Job
Full-time
6/7/2018
South Carolina
Charleston, SC

Job Summary/Purpose:

The Marketing Manager reports to the Director of Brand Strategy and Enterprise Marketing. Under limited supervision, the Marketing Manager is responsible for the planning, implementation, control and evaluation of branded marketing communications that meet, align and fulfill the overall enterprise marketing strategy for MUSC, MUSC Health and MUSC Children’s Health (MUSC entities). This role manages the execution of planned enterprise marketing/co-marketing communications with community partners, including the development, implementation and evaluation of marketing/promotional plans/tactics that enhance MUSC’s image, support business growth and achieve measurable objectives.

Minimum Training and Education:

  • Bachelor’s degree and minimum 7 years in marketing, communications and community/affiliate engagement required. Master’s Degree in Marketing, Business Administration, Health Administration or related field strongly preferred. 
  • Skilled in marketing communications including integrated campaign planning and execution; promotional techniques achieving intended KPIs; intimate knowledge of media buying; and analytic capabilities such as fair market valuation, digital analytics, data-driven strategies. 
  • Strong project management skills a must. 
  • Possess a broad knowledge of health care delivery systems/academic medical centers; excellent verbal/written competencies and ability to produce quality work in a timely fashion with limited supervision.

NOTE: When applying, please include examples of an integrated marketing campaign (non-proprietary) you have implemented. Also, include any KPIs or other measures of success.



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