Marketing Director

The John & Mable Ringling Museum of Art

The Ringling is a preeminent center for the arts, history, performance, and learning that is dedicated to bringing the past and contemporary culture to life through extraordinary visitor experiences. From its inception, The Ringling has joined the diverse visual traditions and theatrical spectacle of yesterday with the genre-defying global practitioners of today. A place of exploration, discovery and respite, The Ringling's campus in Sarasota, Florida (which includes the Museum of Art, Circus Museum, a historic home, an 18th-century theater and bayfront gardens) is listed on the National Register of Historic Places. As the State Art Museum of Florida and part of Florida State University, The Ringling fulfills an important educational mission. The Ringling offers formal and informal programs of study serving as a major resource for students, scholars and lifelong learners of every age across the region, country, and around the world. For more information, please visit www.ringling.org.

http://www.ringling.org


Position Details

Marketing Director
Job
Full-time
5/9/2018
Southwest Florida
Sarasota, FL

Responsibilities:

The Ringling’s Marketing Director implements the Marketing department’s operations and communication strategies on a daily basis to include:

  • Oversees the Marketing department’s daily operations including public relations and media interactions. Interfaces with department stakeholders to ensure the effective marketing of their programs and events. Supervises the design and production of all print and digital collateral, including: Members Magazine; educational materials; exhibition, event, and performance collateral; and advertising, both on-site and external. Compiles, edits, and creates marketing copy and assets in a timely manner, meeting all production schedules and deadlines. Ensures all marketing materials adhere to The Ringling’s brand, style guide, and key messaging. 
  • Develops a comprehensive annual marketing plan and communications strategy in support of organizational goals and objectives. Directs implementation and execution of the annual plan and communications strategy. Advances The Ringling in a growing digital environment, staying current with emerging technologies and new media. Oversees The Ringling’s website, social media, e-mail marketing, and community outreach. Produces and analyzes metric-based reports, making data-driven decisions to support marketing efforts.
  • Develops and oversees The Ringling’s marketing budget and manages allocation of funds. 
  • Supervises and provides direction for five full-time staff members including hiring, training and performance evaluation. May provide supervision for part-time staff.
  • Works collaboratively with Executive and Senior members to ensure effective attainment of strategic goals, objectives, and key messaging. In concert with the Executive Staff and FSU Public Relations serves as member of the crisis management team. Serves as a member of the Museum’s Senior Management Team.
  • Foster’s professional relationships with national PR firms, media representatives, vendors/contractors, the community, and potential donors to elevate The Ringling brand locally, nationally, and internationally. This includes active participation in media sponsorship relations.

Qualifications:

  • Bachelor's Degree in Marketing, Communications, or a related field + 6 years of related experience.
  • Organized, attention to detail, and ability to multi-task.
  • Ability to make decisions independently in a fast-pace environment.
  • Excellent verbal and written communications skills.
  • Experience developing and implementing a successful marketing plan/strategy.
  • Knowledge of current media technology and trends.
  • Knowledge of public relations practices.
  • Knowledge of the concepts, principles, and practices of accounting, budgeting, and cost control procedures.

Preferred:

  • Advanced degree in Communications or related field preferred.
  • Prior supervisory experience.
  • Project management skills.
  • Ability to identify best use of various media types (non-print).
  • Advanced PC skills: MS Office.
  • Ability to learn new technology.
  • Database knowledge: Tessitura, TMS, Google Analytics.


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