ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing more than a 125-year history of innovation, ABB today is writing the future of industrial digitalization and driving the Energy and Fourth Industrial Revolutions. ABB operates in more than 100 countries with about 132,000 employees.
The main objective of the Segment Marketing & Communications Manager is to provide leadership and technical expertise for all marketing and marketing communications activities for owned segment(s). The manager is responsible for exploring, developing, and setting the strategic direction for the owned segment(s). He or she creates and executes segment marketing plans and campaigns to grow volume, revenue, and profit within targeted audiences - driving collaboration for marketing and communications activities across all business units and sales channels in the United States. He or She creates compelling messages and content to ensure existing and future customers have the right message, offer and experience. The manager delivers customer insights and sales enablement tools to ensure customer pain points and the voice of the customer are well understood by all stakeholders.