35% - Essential - Marketing: Oversees the development, execution, and on-going management of comprehensive and measurable marketing plans and supporting communication strategies. Produces content relevant to marketing Housing & Dining for various departments within the university, students, families and external stakeholders. Brand and Product Management Oversees brand management and strategic product placement through advertisements, promotional materials and events. Coordinates and conducts research (focus groups, surveys, etc.) to evaluate effectiveness of marketing initiatives and departmental decisions. Ensures meal plan sales and bed reservations/rentals reach projected targets, which in return helps the department reach its goal achieving an annual $75 million dollar fiscal target.
25% - Essential - Communication: Oversees the development, dissemination, and management of major/key outbound communications for Clemson University Housing & Dining. Interface and coordinate with the Office of University Relations and media outlets. Work with University departments to create and place strategic messages and advertisements. Identify key internal and external communications challenges, opportunities and initiatives, and provide guidance on strategy, messaging, content, policy, processes, and metrics that support outcomes.
15% - Essential - Partnerships: Leverages University Housing & Dining awareness and advertising efforts in partnership with campus marketing, academic, and student affairs departments. Ensures connection to all departments involved in recruiting and orienting first-year, transfer, and Bridge to Clemson students. Partners with Clemson University vendors, suppliers, and other corporations to provide students with product information, access to products, and sponsored events.
15% - Essential - Strategic Planning: Leads the formulation, development, and implementation of strategic marketing and communication initiatives that engage internal and external audiences in advancing the department's strategic goals and outcomes as well as raises the visibility and national reputation of the University. Serves on the department's strategic planning team and helps to carry out key components.
10% - Essential - Supervision and Fiscal Management: Manages the day to day activities for team members in the marketing and communication department. Sets performance goals and individual target plans for each employee to allow them to exceed expectations and help the department achieve its goals. Develops, oversees, and tracks the marketing and communication budget; forecast projections and anticipates future needs.