Position Specific Description:
At FPL Energy Services (FPLES), our mission is to empower the very best people to safely deliver exceptional customer value and experiences through innovative home and business solutions. We offer convenient, affordable energy products and services that add value and comfort to homes.
The Marketing and Customer Experience team plays a vital role in achieving this mission. We define and manage the brand, execute campaigns that generate sales and enrollments, produce promotional materials, create content, monitor and manage social media, identify customer insights, and provide guidance on shaping the customer experience.
Use your expertise in analyzing digital and direct mail marketing, advertising, social, web, trade shows, media, etc., to evaluate and improve marketing initiatives. The ideal candidate would have a Bachelor’s degree in a relevant field and experience with marketing automation tools, such as Salesforce Marketing Cloud or similar platforms, and is comfortable with the use of data visualization tools, such as Tableau. Knowledge of competitive intelligence tools, A/B testing, personalization platforms, and live session recording / heat-mapping tools would also be a plus.
This job is responsible for collecting and analyzing data to evaluate existing and potential marketing programs. Employees in this role identify trends and patterns that may indicate potential marketing opportunities for customer acquisition and retention.