Marketing Analyst

FPL Energy Services

FPL Energy Services is a national company with local roots in the communities we serve. Headquartered in south Florida, FPLES is a leader in providing energy solutions for our customers’ toughest challenges.

Position Details

Marketing Analyst
South Florida
West Palm Beach, FL

Position Specific Description:

At FPL Energy Services (FPLES), our mission is to empower the very best people to safely deliver exceptional customer value and experiences through innovative home and business solutions. We offer convenient, affordable energy products and services that add value and comfort to homes.

The Marketing and Customer Experience team plays a vital role in achieving this mission. We define and manage the brand, execute campaigns that generate sales and enrollments, produce promotional materials, create content, monitor and manage social media, identify customer insights, and provide guidance on shaping the customer experience.

Use your expertise in analyzing digital and direct mail marketing, advertising, social, web, trade shows, media, etc., to evaluate and improve marketing initiatives. The ideal candidate would have a Bachelor’s degree in a relevant field and experience with marketing automation tools, such as Salesforce Marketing Cloud or similar platforms, and is comfortable with the use of data visualization tools, such as Tableau. Knowledge of competitive intelligence tools, A/B testing, personalization platforms, and live session recording / heat-mapping tools would also be a plus.

Job Overview:

This job is responsible for collecting and analyzing data to evaluate existing and potential marketing programs. Employees in this role identify trends and patterns that may indicate potential marketing opportunities for customer acquisition and retention.

Job Duties & Responsibilities:

  • Implements programs and works closely with management to plan and design campaign analytical approaches that include, but are not limited to, implementation of test, control, and holdout methodologies via a campaign management platform
  • Interacts with vendors and agencies to coordinate the integration of various data sources
  • Compiles marketing, customer, and campaign tracking data into regular reports used to aid leadership decisions and assist with the strategic allocation of resources
  • Participates in the research and procurement of various marketing leads, lists, and contacts for the purpose of furthering customer growth and profitability initiatives
  • Calculates basic figures and amounts such as discounts, interest, commissions, proportions, and percentages
  • Reads, analyzes, and interprets general business periodicals, professional journals, technical procedures, and manuals
  • Writes detailed reports, business correspondences, and procedure manuals
  • Ability to meet attendance and storm duty requirements
  • Performs other job-related duties as assigned

Required Qualifications:

  • High School Grad / GED
  • Microsoft Office Suite
  • Analytical skills: Proficient
  • Bachelor's or Equivalent Experience
  • Experience:3+ years

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