Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmers, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Goody, Irwin, Lenox, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, Jostens, K2, NUK, Oster, Rawlings, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
The manager of social media exhibits strong experience in earned and paid social media strategy, content creation, driving retail conversion and direct-to-consumer (DTC) on social media, CRM lead generation on owned social channels and social media community management. The manger of social media will work with the senior manager of social media to create paid and earned social strategies for our brands and provide strategic oversight of the day-to-day social media activities of three categories of Newell Brands’ globally recognized brands. A key part of this role will be to analyze and merchandise social media KPI’s, including but not limited to impressions, engagement, sentiment, conversion to retail.com, click-through rates, CRM lead generation, video views and DTC ecommerce.
This manager will also help build and execute high-impact integrated campaigns that will drive awareness and engagement on owned and earned social media channels, increase trial and advocacy for our brands while engaging with consumers and influencers online. This role also supports blogger and influencer outreach. The manager of social media will be a business partner to brand development, brand activation, public relations, digital and ecommerce (segment and DTC).
The position is based in Atlanta and reports to the Sr. Manager of Social Media.