International Public Relations Manager

Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 51-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodations options, including The Haven by Norwegian®, a luxury enclave with suites, private pool and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 27 dining options, award-winning entertainment, superior guest service and more across all of the brand's 16 ships.

Recently, the line was named "Europe's Leading Cruise Line" for the tenth consecutive year, "World's Leading Large Ship Cruise Line" for the sixth consecutive year, the "Caribbean's Leading Cruise Line" for the fifth consecutive year, as well as "World's Leading Cruise Line" and "North America's Leading Cruise Line" both for the second straight year by the World Travel Awards. Norwegian's next new build, the highly anticipated Norwegian Bliss, will be delivered in April 2018 featuring many firsts-at-sea for the global market including the largest race track at sea, award-winning Broadway entertainment, two observation lounges for guests to enjoy stunning ocean and glacier views and more. Norwegian will introduce an additional new "Breakaway Plus" Class cruise ship in 2019 and has four additional ships on order for delivery beginning in 2022, with an option to introduce two more ships in 2026 and 2027.

Position Details

International Public Relations Manager
South Florida
Miami, FL


Responsible for overseeing and managing Public Relations projects and activities to position Norwegian Cruise Line favorably with consumers, trade press, along with other audiences in our key international markets, through proactive and reactive media relations, events, press familiarization trips, and media promotions.


  • Act as key liaison between Corporate Public Relations and Corporate International Marketing team and regional PR leads to ensure we have a consistent global approach and positioning with media partners worldwide.
  • Responsible for distributing corporate updates, Press Releases, News to Use and other communications with regional teams for versioning into languages or market-relevancy as needed.
  • Lead planning and execution of new ship inaugural events, working closely with key internal stakeholders and across multiple regions to ensure we maximize the opportunity to showcase our product for key positioning and press coverage in each market we operate in.
  • Vet incoming media sailing inquiries and plan group and independent press trips, in consultation with VP International Marketing and Corporate Public Relations team. Coordinate group and independent press fams and handle all travel arrangements and correspondence with shipside management. Monitor press coverage and follow up with press to ensure coverage following press sailings. Escort group press trips as needed in conjunction with others in department.
  • Proactively pitch consumer and trade media including print, broadcast and online. Assist with media requests for information, interviews and photos from all media. Work with various departments to provide accurate information.
  • Stay up to date on all public relations trends and innovations and bring new ideas to the team.
  • Develop and update media contact database. Create press lists and perform research on journalists and others as required.
  • Attend important functions on the company's behalf serving as the representative for the Public Relations Department. Assist with planning and organizing shipboard, shoreside and other promotional media events as necessary.
  • Monitor and compile media coverage to keep abreast of the news about our company, products and services by using research tools and other methods. Issue weekly news coverage email. Monitor and compile media clips to create daily, monthly and event specific coverage and reports.
  • Plans, supports and escorts editorial video shoots as needed, ensuring that the brand is portrayed in a positive manner.
  • Perform other job related functions as assigned.


  • Bachelor's degree in Public Relations, Journalism or related field of study required.


  • 5-7 years' experience in Public Relations and/or Event Planning in an agency or corporate setting preferred; 
  • Consumer media relations experience preferred.


  • Excellent communication skills required, verbal and written, to effectively communicate with members of the media, and management. 
  • Must be detail oriented and have superior organizational skills. 
  • Ability to manage multiple projects, prioritize and manage high volume of detail work while establishing and maintaining positive relationships, making sure everything is handle and meeting deadlines. 
  • Proficient with Microsoft Office software. 
  • Some travel required. 
  • Incumbent should be available to work a flexible schedule, including nights or weekends as needed.

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