1. Directs the medical center's overall marketing and strategic planning programs, and corporate communications. Facilitates service development through marketing and patient service programs.
2. Works with Senior Vice President and Chief Operating Officer to design, implement and faciliate the annual marketing and strategic plan for the medical center. Supports and faciliates development and implementation of business marketing plans.
3. Expands and maximizes the use of the medical center's services through short and long term business / market plan.
4. Researches the latest trends and makes appropriate recommendations to management concerning upgrades to the business / marketing strategy.
5. Plans and administers the medical center's Market Operations budget. Reviews monthly / annual financial statistics and plans expenditures according to budget provisions.
6. Continually evaluates competitive healthcare services, utilization of services and facilities, physician preferences and community needs to increase the medical center's recognition in the market.
7. Collaborates with Charitable Contributions Foundation.
8. Organizes and directs all public relations policies and programs to develop and maintain the public, employee, physician and sponsor interest and good will towards he medical center.
9. Oversees corporate communication activities including:
- external communications and systems
- internal communications and systems
- public relations efforts
- external vendors, agents and consultants
10. Assists and supports the medical center's involvement in various networks including coordinating business development and marketing activities via community relationships.
11. Assures that the Public Relations group develops and maintains strong relationships with key media representatives. Increases the medical center networking sources in the promotion of its recognition as a leader in Healthcare and Research.
12. Acts as a consultant for other departments and top management in the utilization of their resources for appropriate communication / exposure efforts.