Since 1928, Sea Island has been known as an exceptional destination appealing to those who appreciate gracious service and heartfelt hospitality. With four Forbes Five-Star experiences — The Cloister at Sea Island, The Lodge at Sea Island, The Spa at Sea Island, and the Georgian Room restaurant – Sea Island entices families, outdoor and activity enthusiasts, and those simply wanting to refresh and recharge. It is the only resort in the world to have received four Forbes Five-Star awards for nine consecutive years. Site of a G-8 Summit of world leaders, Sea Island provides exceptional settings and service for conferences and executive retreats. Located on the southeastern coast of Georgia, Sea Island features five miles of private beach, a Beach Club, tennis and squash centers, Yacht Club, Shooting School, and Camp Cloister. Sea Island is steeped in golf tradition and is home to three championship golf courses, including Seaside and Plantation, home of the PGA TOUR’s RSM Classic, as well as the nation’s finest Golf Performance Center. Located on St. Simons Island, The Inn at Sea Island offers comfortable, casual accommodations with access to many Sea Island amenities. Guests may also enjoy nearby Broadfield, a Sea Island Sporting Club and Lodge, offering a variety of seasonal hunting, fishing, sporting and organic culinary opportunities.
Basic Job Function:
The Director of Marketing (DOM) will be responsible for driving business results (room nights and revenue and ancillary revenue) through the development and implementation of brand building marketing strategies and tactics. Specific areas of focus include: 1) digital marketing including website communications and enhancements, Pay per Click (PPC) and social media and 2) partnerships, promotions and events to increase brand awareness and drive revenue during need periods.
The candidate must have 1) experience in recommending and implementing website communications and enhancements to drive customer engagement and revenue 2) experience in developing and managing PPC campaigns that drove significant ROAS and 3) strong understanding of social media and the necessary tools to manage and measure. This position will also track and analyze all digital efforts and recommend changes as appropriate. The DOM will lead the digital marketing agencies in the development and execution of all web, PPC and social media efforts and ensure that activities, events and promotions are properly administered through all channels.
This position will work closely with customer facing areas (verticals) across the organization to develop and implement marketing plans to support them in achieving their objectives. This position will track industry best practices / competition and recommend new initiatives based upon this tracking. This position will also be responsible for managing and optimizing the marketing budget to efficiently deliver our objectives and develop and implement marketing / communications processes that improve effectiveness and efficiency. The DOM will assist with other marketing activities / projects within the department including Public Relations efforts as needed.