Director of Marketing, Powered Vehicle Division

FOX Factory

About the Company:

In 1974, Bob Fox started racing his products in motocross and we haven't stopped racing since. FOX has equipped vehicles and racers that have stood atop podiums in every sport we have competed in — from the sands of Baja to the dunes of Dakar.

For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs.

Our team of engineers perform rigorous tests with our athletes year round. The data we collect from performance testing and our application of that knowledge to our product is what separates FOX from every other suspension company.

http://www.ridefox.com


Position Details

Director of Marketing, Powered Vehicle Division
Job
Full-time
4/25/2018
Metro Atlanta and North Georgia
Braselton, GA

Position Overview:

FOX Factory, Inc., a fast-growing and dynamic company in Braselton, GA (30517) has an exciting opportunity for a Director of Marketing for the Powered Vehicle Division.

The Director, PVD Marketing is responsible for the division’s brand and marketing efforts and must possess demonstrable skills in both traditional and digital tactics. As a key member of the marketing team, the Director, PVD Marketing will manage the PVD marketing staff and set branding strategies designed to maximize exposure and brand equity to endemic and non-endemic audiences while maintaining brand consistency that are in line with the corporate strategy. She/he will be responsible for building relationships with influencers (i.e. media, athletes, industry personalities, internal and external customers, etc.), the nurturing of marketing programs to maximize effectiveness, representing the company in the field, and the direction of inspiring and educational content across all mediums.

The Director, PVD Marketing will be responsible for, but not limited to program activities such as:

  • Brand Ambassador for PVD 
  • Managing direct staff of marketing managers and partnering with Creative Services and Promotions 
  • Owns the oversight of the PVD marketing activities calendar 
  • Assist marketing managers in the development of marketing programs that meet divisional objectives 
  • Managing outside vendors and negotiating contracts 
  • Athlete promotion and management 
  • Content development (i.e. PR, editorial, digital, product descriptions, etc.) 
  • Maximizing brand visibility and sales at events 
  • Maintaining brand consistency while tailoring messaging to specific markets

Requirements/Qualifications:

  • Bachelors, Master’s degree and/or demonstrable experience in a leadership role that aligns with the position's responsibilities 
  • 5+ years managing a team responsible for creating marketing programs for a consumer products company, preference given to action sports and/or powered vehicle experience 
  • Experience in the management of event-related programs such as tradeshows, customer meetings, and internal events 
  • The ability to write consumer-friendly content that effectively communicates a technical product 
  • Budget creation and management experiences 
  • Vendor management experience 
  • Strong project management and organizational skills 
  • A desire to do whatever it takes to get the job done

Preferred Qualifications:

  • An interest in powered on and off-road sports (i.e. snowmobiles, side-x-sides, moto, etc.) is highly desirable


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