Director of Marketing and Communications

Water Mission

Who We Are:

Water Mission is a nonprofit Christian engineering organization providing sustainable safe water and sanitation solutions for people in developing countries and disaster areas. Safe water is the source of life. It is the foundation for health, education and viable economies. Through the generous support of individuals, churches, corporate partners and many others, Water Mission has brought relief and hope to more than 3.3 million people across the globe. Additionally, Water Mission operates nine country programs in Latin America, Africa and Asia and has served 53 different countries on five different continents. Our faith and belief in the sanctity of life compel us to develop and implement the best technologies and community development programs so God will be honored and glorified through our work. Our mission is to be a best-in-class Christian engineering non-profit that transforms lives through sustainable safe water solutions.

https://watermission.org


Position Details

Director of Marketing and Communications
Job
Full-time
4/30/2018
South Carolina
North Charleston, SC

Position Summary:

The Director of Marketing and Communications provides overall leadership of Water Mission’s public relations, communications and marketing efforts designed to engage local, national, and international audiences. By sharing what God is doing through the ministry through strategic channels, the Director of Marketing and Communications invites people into deep and meaningful partnerships that will facilitate the ongoing funding of Water Mission’s work.

This position coordinates at the strategic and tactical level with the other functional areas of the ministry to manage the activities of the communications team. The Director of Marketing and Communications is responsible for managing all communications and building external relationships with the organization's constituencies, including funders and the media. This individual, reporting to the VP of Volunteer and Investor Partnerships (VIP), will lead a team of communications managers and specialists to develop and implement best-in-class PR and communications plans.

Position Responsibilities:

Create, implement and measure the success of a comprehensive PR plan designed to increase awareness of the Water Mission brand locally, nationally and internationally.

Lead PR/communications efforts during a Water Mission disaster response designed to create awareness about and generate funds for the effort.

Write stories that communicate the impact that Water Mission is making around the world.

Cultivate and work closely with key media influencers, reporters, journalists and editors and pitch news releases and stories.

Provide strategic oversight over all communications and marketing activities including:

  • Acquisitions of marketing assets including stories from the field, videos and photography and coordinate the use of these assets in development efforts
  • Creation of communications and marketing materials such as the Annual Report, brochures, impact reports, etc.
  • Messaging and content creation, ensuring the accuracy of information included in development and marketing campaigns (which consist of direct mail, email, web and social marketing elements)
  • Social media activity aimed at driving constituent growth 
  • Website updates including new content and functional improvements

Develop short and long-range plans and budgets for all PR/communications programs and activities and evaluate success of programs.

Keep informed of developments in the area of PR/communications and nonprofit efforts especially related to Water, Sanitation and Hygiene (WASH).

Competencies:

  • Purpose, Principles, and Values: Encourages others to base their decisions and actions on the organizations’ purpose, principles, and values, uses purpose, principles, and values to explain personal motivations and decisions to others. 
  • Decisiveness: Makes decisions in a timely manner when the options and consequences are clear, takes charge of a group when it is necessary to facilitate either action or a decision 
  • Stress Management: Remains calm under pressure, expresses emotions in ways that relieve stress without damaging relationships and productivity. 
  • Motivates Others: Promptly recognizes and tackles morale problems, uses a variety of approaches to energize and inspire others. 
  • Results Orientation: Sets stretch goals, strives to achieve goals, develops standards against which to measure behavior and performance

Required Qualifications:

  • Bachelor’s degree required, Master’s degree preferred, in marketing, business, communications, journalism or public relations. 
  • Ten plus years of experience in executing public relations, communications and/or marketing activities with demonstrated, skills, knowledge, and successes, preferably in the not-for-profit sector. 
  • Project management skills and demonstrated experience in successfully managing a team to accomplish a desired outcome. 
  • Demonstrated success in developing PR, communications and/or marketing plans. 
  • Proven track record in writing and pitching press releases, making presentations to high-profile audiences, and handling media interviews. 
  • Excellent written and verbal communication skills with a demonstrated ability to write a compelling story. 
  • Proven success in creating and driving marketing campaigns using new and traditional outlets. 
  • Ability to excel in a fast-paced environment with changing priorities while maintaining a positive team approach 
  • Ability to work with senior leadership and emerge as a strategic advisor on how to best represent Water Mission to external audiences.


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