Director of Communications and Marketing

The University of North Carolina at Chapel Hill

About Carolina:

Through its teaching, research and engagement, the University of North Carolina at Chapel Hill serves as an educational and economic beacon for the people of North Carolina and beyond.

https://www.unc.edu


Position Details

Director of Communications and Marketing
Job
Full-time
6/6/2018
The Triangle
Chapel Hill, NC

The Director of Communications and Marketing reports to the Dean of the UNC Gillings School of Global Public Health and works closely with the UNC-Chapel Hill Vice Chancellor of University Communications to align mission and strategy. Director of Communications and Marketing leads the School’s integrated, comprehensive communications and marketing program which includes both inward-facing and outward-facing communications. S/he directs full-time staff members and contractors who complete specific tasks/projects. S/he also organizes communications efforts across the School to achieve synergy and coordinates with UNC’s Vice-chancellor for Communications.

The Director is an innovative, visionary professional prepared to lead the top public school of public health’s communications and marketing initiatives. S/he will use communications and marketing to tell our story and communicate the impact of our research, practice and education, recruit top students, facilitate the School’s advancement efforts and strengthen communications within the School. The Director’s efforts contribute to the School’s reputation as one of the premier schools of public health and our top rankings from U.S. News & World Report. The totality of the communications and marketing efforts should promote the School’s mission, brand and advancement efforts in the context of a rapidly-changing communications landscape.

The Director creates and leads an integrated, comprehensive, engaging and effective approach to communications and marketing. The Director defines, delivers and monitors messages, strategies and media appropriate for different audiences, above all, prospective students. Working collaboratively with Gillings leaders, s/he is the chief leader and architect for these platforms, which include our website as a central strategy, digital media and a strong web-based presence.

S/he should take the Gillings School to the next level of visibility, innovation, excellence and authority.

Educational Requirements:

Relevant post-Baccalaureate degree required; for candidates demonstrating comparable background in communications and/or public relations or marketing, will accept a relevant undergraduate degree and 8 or more years of relevant experience in substitution.

Qualifications and Experience:

  • Demonstrated experience managing a communications and marketing enterprise with substantial web and social media presence is essential 
  • Demonstrated experience using and managing a variety of web channels (e.g., website, blogs, Twitter) and monitoring and evaluating the impact of such channels to understand and influence organizational reputation
  • Experienced in brand strategy
  • Exceptional written, digital and oral communication skills, particularly in science/health communications
  • Committed to diversity and inclusion
  • Must be an outstanding, communicative manager who can inspire, guide and mentor staff while delegating assignments as needed to meet critical deadlines
  • Able to thrive in a fast-paced, excellent but lean organization
  • Experienced in gaining consensus between multiple stakeholders in a decentralized environment
  • Must be curious, quick, innovative, proactive but responsive, excited to develop new areas and partner with others to achieve excellence on a budget
  • Proven ability to serve as a chief liaison between School leadership, faculty, staff and students and communications leaders and organizations across the University and beyond
  • Ability to persuade people to follow communication processes and standards even when individuals do not report directly to him/her
  • Be a of model integrity, innovation, adaptability, diversity, inclusion, sustainability, continuous quality improvement and creativity
  • Familiarity with lean product development and experience applying those principles
  • Has effective relationships with influential media (print, broadcast, electronic and internet-based)
  • Able to function well in a matrix organization and motivate people across the School to follow communication standards that enhance brand
  • A detail and deadline orientation
  • Familiar with and some training in public health is ideal.


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