Director, Digital Marketing

Shriners Hospitals for Children

About Us:

Shriners Hospitals for Children® is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Our 22 facilities, located in the United States, Canada and Mexico, provide advanced care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate.

Walk into a Shriners Hospitals for Children® and the first thing you notice is that it does not feel like a hospital at all. In our hospitals you will find colorful spaces, smiling children and people who are passionate about caring for kids. Everything we do here is designed to make children and their families feel at home, while delivering life-changing medical care.

https://www.shrinershospitalsforchildren.org/shc


Position Details

Director, Digital Marketing
Job
Full-time
6/13/2018
Southwest Florida
Tampa, FL

The Director, Digital Marketing will work with the Marketing and Communications Team, supporting teams (such as programmers), and vendors to launch campaigns on-time and on-budget. The Director, Digital Marketing will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

POSITION RESPONSIBILITIES:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 
  • Oversee SI/SHC social media presence 
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
  • Identify trends and insights, and optimize spend and performance based on the insights 
  • Brainstorm new and creative growth strategies 
  • Plan, execute, and measure experiments and conversion tests 
  • Collaborate with internal teams to create landing pages and optimize user experience 
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
  • Instrument conversion points and optimize user funnels 
  • Collaborate with agencies and other vendor partners 
  • Evaluate emerging technologies. 
  • Provide thought leadership and perspective for adoption where appropriate

JOB REQUIREMENTS:

The qualified candidate will have experience in the following areas:

  • 5 or more years of proven working experience in digital marketing required 
  • Past experience in a full supervisory/management role (hiring, termination, review, etc.) required

Minimum Education Required/Preferred:

  • Bachelor’s Degree in Marketing or related field required 
  • Master’s Degree in Marketing or related field preferred

Knowledge, Skills, and Competencies:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Experience in optimizing landing pages and user funnels 
  • Experience with A/B and multivariate experiments 
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) 
  • Experience in setting up and optimizing Google Adwords campaigns 
  • Working knowledge of HTML, CSS, and JavaScript development and constraints 
  • Strong analytical skills and data-driven thinking 
  • Up-to-date with the latest trends and best practices in online marketing and measurement


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