Corporate Marketing Communications Manager

Publix

Company Overview:

We've come a long way since 1930.

Throughout our history, our associates and customers have helped Publix grow from a single store into the largest employee-owned grocery chain in the United States. We thank them by remaining deeply dedicated to customer service and community involvement, and being a great place to work. We've earned numerous awards for these efforts.

Mission Statement and Guarantee:

Ours is to be the premier quality food retailer in the world.

http://corporate.publix.com


Position Details

Corporate Marketing Communications Manager
Job
Full-time
2/21/2017
Southwest Florida
Lakeland, FL

Responsibilities:

  • develop and manage customer and associate marketing campaigns for product and/or relationship corporate communications strategies intended to drive company sales and profits, as well as building brand equity 
  • determine the communication strategy and initiating the creative development for corporate marketing campaigns 
  • manage campaign budget allocations totaling $12 million for customer-directed marketing campaigns 
  • provide direction to internal and external resources to ensure the marketing campaigns are on time, fulfill communication strategy and on budget 
  • provide expert counsel on consumer communication usage trends and identifying marketing campaigns to try innovative communication projects and use insights from reports to improve future results 
  • effectively evaluate, negotiate, secure, and manage corporate marketing and sponsorship programs. 
  • dedicate time to Marketing innovation and quality improvement 
  • manage special Marketing Communications related assignments

Required Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience 
  • Minimum of four years of marketing communications experience working with project budgets 
  • Knowledge of marketing principles, processes, tools, techniques, and marketing communications planning 
  • Knowledge of the strengths and weaknesses of print (magazine, direct mail, newspaper,) broadcast (radio and TV) digital and social communication channels (online) and their related production methods 
  • Thorough knowledge of Microsoft Office Suite and project management computer software programs 
  • Project management skills 
  • Problem solving skills 
  • Budget management skills 
  • Skilled in analyzing market research data, financial data, consumer research and database trends 
  • Communicate effectively in written and verbal formats to all levels of support and management 
  • Ability to work effectively as a leader or member of a cross-functional team 
  • Time management skills 
  • Negotiation skills 
  • Work with minimal direct supervision 
  • Team player attitude 
  • Leadership skills 
  • Presentation skills 
  • Demonstrated commitment to being accountable for results, plus the ability and initiative to accept a high level of responsibility 
  • Willingness to work evenings, weekends or at home as needed 
  • Willingness to travel with overnight stays up to one week or longer 

Preferred Qualifications:

  • Minimum of six years experience in marketing communications in a large company/retailer with budget management responsibilities 
  • Knowledge of the resources the Marketing department provides to support other Publix departments 
  • Knowledge of Retail, Corporate Purchasing and other Publix Support Departments’ operations

Benefits Information:

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost 
  • An opportunity to purchase additional shares of our privately-held stock 
  • 401(k) retirement savings plan 
  • Group health plan (with prescription benefits) 
  • Group dental plan 
  • Group vision plan 
  • Sick pay 
  • Long-term disability insurance 
  • Company-paid life insurance (with accidental death & dismemberment benefits) 
  • Tuition reimbursement 
  • Vacation pay 
  • Free hot lunches (buffet-style) at facilities with a cafeteria 
  • Paycheck direct deposit 
  • Credit union 
  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases 
  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).


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