Do you pride yourself on telling strong stories that grab people’s attention? Do you have an inquisitive nature and an urge to reach audiences in an effective, engaging way? Do you enjoy the challenge of finding the right medium to make people sit up and pay attention to what you have to say?
Sealed Air’s Product Care division is expanding our team in order to reach new audiences using new methods, technologies, and points of view. The global content studio is responsible for creating effective content that drives global marketing efforts. The Marketing Content Manager be charged with creating targeted and effective content that educates customers and prospects in Product Care’s priority sectors and segments and guides them through the buying journey.
The Content Marketing Manager will work closely with various marketing teams to gather and synthesize the voice of the customer into meaningful insights, tools, and messages. This role will also collaborate with Marketing Operations, Sales Operations, and Global Communications to architect and execute a comprehensive sales enablement strategy.
This role requires a relentlessly curious mind that never stops learning new information, asking probing questions, or seeking a new way to approach a challenge – both our own challenges as communicators creating content in a saturated media environment, and the challenges of the customers we serve. The success of this position will be measured in content performance metrics (usage and sharing by field sales teams, site engagement, views, and downloads from online prospects, etc.) and in on-time percentage in hitting ambitious timelines for content delivery to support annual campaign objectives.