Communications Manager

Clean Air Carolina

Clean Air Carolina is a statewide nonprofit organization working for clean air and solutions to climate change since 2003. With offices in Charlotte and Chapel Hill, North Carolina, Clean Air Carolina has a broad range of programs to advance its mission of ensuring cleaner air quality for all North Carolinians through education and advocacy and by working with our partners to reduce sources of pollution.

https://cleanaircarolina.org


Position Details

Communications Manager
Job
Full-time
4/24/2018
Charlotte Metro
Charlotte, NC

Position:

The Communications Manager is responsible for developing, executing, and managing Clean Air Carolina’s (CAC) communications strategy using content that elevates our reputation as a statewide advocacy organization and increases revenue. The ideal candidate is a highly skilled communicator who can convey new and compelling content through print and electronic media in alignment with CAC’s mission and core values. This position reports to the Executive Director and the preferred location is based in Charlotte at CAC’s main office, however, Triangle-based candidates will be considered.

Primary Responsibilities:

  • Develop, execute, and manage a communications strategy to advance CAC’s brand identity, broaden awareness of our programs and priorities, and increase organizational visibility and connection with key audiences 
  • Create, schedule, publish and manage engaging content across our web, email, and social media platforms to drive new membership, engage current membership, and attract strategic partners 
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience 
  • Lead copywriting and website content creation using WordPress 
  • Derive and report on Key Performance Indicators (KPIs) for engagement, conversion rate, and effectiveness of communications 
  • Promote regular and ongoing opportunities for community partners, staff and volunteers to give feedback on the effectiveness of CAC teams and programs 
  • Manage graphic designers and other external communications resources to produce relevant content

Required Qualifications:

  • Bachelor degree in journalism, communications, marketing or similar field and five years or more of professional experience in the field of communications 
  • Demonstrated experience developing an organization-wide strategy for program excellence, engaging community partners and the media with staff 
  • Experience with public relations strategies and brand development and standards 
  • Outstanding oral and written communication skills including strong interpersonal skills 
  • Excellent writing and editing skills, and content design capabilities 
  • Fluency in and experience with interpreting and reporting web analytics tools (Google Analytics), social media marketing applications (Hootsuite), and leading social media monitoring platforms

Preferred Qualifications:

  • Proficiency with Adobe Creative Suite (particularly Photoshop and Illustrator) 
  • Experience with HTML/CSS 
  • Passionate about Clean Air Carolina‘s mission and able to promote, demonstrate, and communicate the mission, values and achievements of CAC to others

Work Environment:

The work environment requires someone that is a self-starter, confident, responsible, reliable, enthusiastic, and goal-oriented. The individual must be flexible in a rapidly-changing work environment and work well independently and as part of a team.

Work Schedule and Compensation:

This is an outstanding opportunity to lead a pioneering nonprofit’s communications efforts. This full-time (40 hours per week) position requires occasional evening meetings, weekend work, and overnight travel. Clean Air Carolina offers a competitive compensation package.



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