Responsible for the overall design, implementation, communication and administration of the organization’s communication programs, policies and procedures.
Ensures that communication programs support the organization’s strategic objectives.
Ensures communication programs attain maximum audience engagement and promote a positive corporate image.
Maintains expert knowledge of local, trade and industry trends and best practices. Consults with executive leadership on methods to maintain an effective corporate identity and market brand.
Identifies and secures approval necessary for the release of communications.
Serves as a primary authority with various service providers. Identifies, researches, recommends and negotiates services with communication service providers.
May participate in the development and execution of the company’s media relation efforts, including serving as a back-up for the company spokesperson and coaching / counseling executives on media relations. May participate in responding to media requests for information in an accurate and timely manner and according to company policy / practice.
Ensures quality of work and services provided.
- Develops and oversees internal controls to ensure accuracy, timeliness and quality of work.
- Monitors management reports on service levels, activity, customer experience and other work products of staff.
- Ensures that effective business relationships with internal and/or external customers/coworkers are developed and maintained.
- Identifies and implements methods to improve processes, procedures, customer service and satisfaction.
May participate in communications to investors / shareholders.
Ensures the department or functional area meets policies and practices. Aligns unit with business objectives.
Plans both short-term and long-term objectives and ensures that the unit meets budget and performance targets.
Provides tactical leadership and strategic direction to improve the efficient operation and cost-effectiveness of processes and programs.
Obtains appropriate approvals.
Has accountability for performance, development, and coaching of staff (i.e., hiring, firing, performance management, salary increases, etc.). Ensures the department has a sufficient number of trained staff to provide necessary levels of service and achieve department performance results.
Demonstrates expert knowledge of regulatory guidelines and agencies pertaining to communications, advertising and marketing materials.
Performs other duties as assigned.