What You'll Do:
The Change Communications Manager is a newly created role in the Digital Marketing Transformation Office. In this role you will manage the communications, training strategy, and plans for global, transformational initiatives across the marketing technology (martech) applications. This will include engagement, coaching, training, and communications for stakeholders and impacted users. You will use various digital channels to tell a cohesive marketing technology stack story.
You will own, develop, and deliver a robust and comprehensive communication plan for internal communications. This includes global, regional and country level audiences. You will ensure your messages are being delivered to the right audience at the right time, in a consistent and engaging format. You will prepare, write, and adapt strong copy across multiple formats and channels: written copy; presentations; speeches, blogs, and social in a simple, engaging, and connected manner. Your communications will move people through the digital transformation.
You will deploy a set of actionable and targeted change management plans including a communication plan, sponsor roadmap, coaching plan, training plan, and a resistance management plan. You will develop plans and implement procesess to measure, evaluate, and report on awareness, knowledge, engagement, and overall satisfaction with the Transformation Office and the impact on the Digital Marketing Transformation Strategy. You will monitor the implementation of the communication and training strategy and report any significant deviation which might impact the overall program priorities.
You will leverage a change management methodology to ensure we stay focused on execution and impact for the people-side of change.
Who You’ll Work With:
Cisco’s Digital Marketing organization will lead the next evolution of the customer experience by engaging prospects and promoting Cisco solutions through digital channels (web, social, media, mobile, data. point of sale, etc.). This team will deliver insights and enable marketing to analyze marketing campaigns and optimize execution in real time.