Assistant Director of Athletics Marketing and Promotions

Stetson University

About Us:

In 1883, Stetson University emerged from the DeLand Academy as a university on Central Florida's frontier. As Florida grew, so did Stetson - standing strong in character and steadfast in its purpose to educate a growing American student population. Then, as now, students come to Stetson to become business and social leaders, artists, innovators, guides, and catalysts.

Today, the university prepares students for existing and new challenges with broad knowledge and the unflagging fortitude necessary to serve future generations with compassion, significance, and respect. Students come to Stetson to gather the courage to declare, "I will build a better world!"

Position Details

Assistant Director of Athletics Marketing and Promotions
Central and Northeast Florida
Deland, FL

Oversees the development, implementation and execution of a comprehensive strategic marketing and promotions plan to increase attendance and revenue for all home intercollegiate athletic events.


  • Develop advertising campaigns for football, basketball, baseball, and softball utilizing purchased, trade, electronic media, and all social advertising
  • Develop, coordinate and implement all game-day promotional events: Collaborate with student organizations; Maximize video board displays for game-day promotions to include special entrances and game atmosphere; and Work directly with the cheerleading coach and supervisor to market the cheerleading squad and mascot systematically
  • Coordinate, promote and script articulation with Pep Band (football and basketball), cheerleaders and dance teams
  • Coordinate in-game promotions and execute theme game nights for football, basketball, baseball, softball and other select
  • Work closely with Out Front Media and Stetson Sport's Properties to ensure the fulfillment of all sponsorship contracts, including arena and stadium signage, public address announcements, in-game promotions, logo recognition and all other components incorporated into a game presentation
  • Manage pre-game tailgate for football including "Hatter Village"
  • Conceptualize, develop and distribute marketing and promotional materials as appropriate and work with outside vendors as appropriate
  • Performs other site and position specific functions as assigned

Required Skills:

  • Good communication skills and use of social media are particularly important 
  • Excellent computer skills and proficiency with main operating systems, such as Adobe Creative Cloud/Suite, Microsoft Office Suite, and MAP-Works

Required Experience:

  • A Bachelor's degree is required with professional experience in marketing, sports marketing, advertising, promotions, events, public relations or related field 
  • The candidate must demonstrate an understanding of NCAA rules and regulations 
  • Experience with Photoshop, lnDesign, Illustrator, Dreamweaver, and other similar graphic design software

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