Assistant Director for Sports Marketing

High Point University

At High Point University the faculty and staff are devoted to ensuring every student receives an extraordinary education in an inspiring environment with caring people.

Position Details

Assistant Director for Sports Marketing
The Triangle
High Point, NC

The Assistant Director for Marketing will work directly with the Assistant Athletic Director for Marketing to create a distinct gameday experience while strengthening the High Point University brand in the local community. The successful candidate for this position will help generate revenue, interest and awareness for 16 athletic programs at High Point University, assist with the development and implementation of season ticket campaigns, group sales and single game ticket sales in order to increase attendance, provide support for all aspects of gameday promotions and maximize gameday experience, and increase Community support and involvement to brand HPU as High Point’s TEAM.


  • Assist with sponsorship cultivation opportunities by identifying sponsors for solicitation and cultivating existing relationships; this includes making new sales calls to potential sponsor prospects 
  • Help lead efforts to increase season ticket sales 
  • Work with current sponsors to help fulfill their specific promotions 
  • Implement advertising campaigns for specific sports 
  • Promote athletic events by designing materials, utilizing campus e-mails, campus TV’s, flyers, social media, campus and student organizations 
  • Work with community groups, guest acts, and large groups to entertain and enhance the game day atmosphere 
  • Write game scripts including the timeline for band, dance, and cheer 
  • Lead on-court promotions and coordinate crowd giveaways with sponsors 
  • Orchestrate video board graphics and audio 
  • Schedule and organize live National Anthem performances, halftime acts, and special presentations for specific sports


  • Bachelor’s degree in Sports Management, Business or related field or equivalent experience required 

Experience and Training:

  • Minimum 1 years’ sales/marketing/development experience required
  • Demonstrated understanding of marketing, college athletics and revenue production required
  • Minimum 1 years’ experience in NCAA Division I Athletic Department preferred

Knowledge, Skills, Ability:

  • Strong interpersonal skills and ability to work with others 
  • Top-notch customer service skills and commitment to fan experience 
  • Ability to develop and maintain relationships with potential sponsors and donors 
  • Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite 
  • Ability to think creatively and act independently 
  • Strong oral and written communications skills 
  • Ability to manage a flexible schedule, including travel and attendance at all home and select road athletic events

« Back