Industry Books

BSS partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


Paid Attention: Innovative Advertising for a Digital World
by Faris Yakob

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?

Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.

Buy Now »


Branding: In Five and a Half Steps
by Michael Johnson

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes.

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question-the missing gap in the market-to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand-from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

Buy Now »


For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
by Ronn Torossian

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release, Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

  • Frame the debate and control the conversation 
  • Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them 
  • Promote the interests of your brand or business; deter or potentially stop what is not in your interest 
  • Build on great press, and avoid or minimize bad press 
  • Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see 
  • Handle a crisis in the most effective and efficient manner

Buy Now »


The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
by Brad Phillips

Delivering an effective media interview is more challenging than ever before.

Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster?

Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation.

Buy Now »


Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
by Margot Bloomstein

Content is king...and the new kingmaker...and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care?

Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content...so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.

The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by taking in never-before-seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, social media consultants, and anyone who works with visual or verbal content. If communication matters for your company or client, put content strategy to work for you.

Buy Now »