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TypeJob
ClassFull-time
Date4/17/2017
CompanyLendingTree
TitleSenior Public Relations Associate
RegionCharlotte Metro
CityCharlotte
StateNC
Web Site https://www.lendingtree.com
Company Profile

LendingTree is the leading online marketplace for competitive loan offers and credit solutions, allowing consumers to shop and compare options from the largest network of lenders, banks and credit partners in the industry.

Summary 
Description

THE ROLE:

  • Cultivate and maintain relationships with key members of the media 
  • Own PR plans for several financial products: Plan, develop and execute PR campaigns for specific product lines (i.e. credit cards, home equity, student loans) 
  • Create editorial calendars for specific products; develop proactive PR pitches in line with calendar 
  • Coordinate with product and analytics teams to create media relations content across several different products; 
  • Identify and create newsworthy content opportunities 
  • Conduct extensive media outreach including press releases and/or media pitches 
  • Manage and maintain calendars (editorial, press conferences, events, awards etc.) 
  • Manage media contact lists across a variety of subjects, outlets, publications and mediums. 
  • Track and develop reports on media coverage, applying PR metrics and analytics 
  • Participating in brainstorming sessions to generate proactive and reactive press opportunities 
  • Research media coverage and industry trends and prepare briefing materials when necessary
Qualifications

REQUIRED EXPERIENCE:

  • Applicable Bachelor's degree 
  • 4-7 years’ relevant experience; agency experience preferred 
  • Obsessive attention to detail with outstanding proofreading, fact checking, editing skills and flawless grammar 
  • Experience writing press releases and pitches 
  • Passion for writing with strong sense of voice and tone 
  • Thrive in fast-paced, deadline-driven environment, handling multiple projects 
  • Ability to work independently with little to no supervision 
  • Excellent interpersonal skills
Compensation & Benefits 
 

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