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TypeJob
ClassFull-time
Date4/14/2017
CompanyWild Dunes Resort
TitleAssistant Marketing Manager
RegionSouth Carolina
CityIsle of Palms
StateSC
Web Site https://www.destinationhotels.com/wild-dunes
Company Profile

Wild Dunes® Resort is located on the northern tip of the Isle of Palms, a barrier island off South Carolina that's just 30 minutes from the charm and grace of historic Charleston. A leading vacation spot in Charleston, South Carolina, this 1,600-acre oceanfront resort features championship golf, nationally ranked tennis, one of the nation's top-ranked family recreation programs, extensive meeting facilities, over two miles of pristine beach and four outstanding resort restaurants. This resort offers a wide choice of accommodations from the luxurious Boardwalk Inn to The Village at Wild Dunes - brand new four-diamond quality rooms and suites in the heart of the resort - to lovely villas and exclusive homes with spectacular views of fairways, lagoons or the Atlantic Ocean, this exquisite South Carolina resort is the perfect choice for everything from romantic getaways to family vacations and business meetings.

Summary

The Assistant Marketing Manager builds awareness and revenue for the Resort; working in partnership with the Marketing Design and Production Coordinators, Marketing Communications Manager, Director of Marketing, Director of Sales and Marketing, Managing Director, and all other departments within the property; working in close partnership with Destination Hotels & Resorts and Lowe Enterprises. He/She demonstrates superior writing and editing skills, the ability to effectively manage his/her time while working in a fast-paced, active sales and marketing office, generating revenue and maintaining Wild Dunes Resort’s reputation as a premier resort in the southeast.

Description

ESSENTIAL JOB FUNCTIONS:

  • Develop creative marketing campaigns to support key business channels of the Resort, increasing awareness, driving revenue, and enhancing guest loyalty 
  • Assist in managing agencies to support marketing campaigns, including digital agency, PR agency and creative agency 
  • Manage Design and Production Coordinator supporting key business channels, including providing creative direction, coaching and mentorship 
  • Coordinate and execute resort email campaigns, including copywriting, strategic list segmentation, deployment, internal distribution and post-deployment reporting for continual optimization 
  • Manage social media planning and execution, including content generation for various platforms to include, but not limited to: Facebook, Instagram, Twitter, Pinterest, Snapchat, Youtube, Perioscope, LinkedIn 
  • Write weekly blog posts supporting social media campaigns and marketing communications schedule 
  • Monitor, publish and coordinate response to Wild Dunes Resort user-generated website content submissions typically including resort blog, photo and Ask-A-Pro posts 
  • Monitor Resort reviews across online review platforms and coordinate and publish responses 
  • Provide for ongoing website updates including packages, special offers, accolades, and other areas as needed 
  • Ensure all content on partner and third party sites (as well as the corporate website) is accurate and provide for periodic audits and updates 
  • Respond to corporate requests for package implementation, factual information updates, social media content, etc. 
  • Assist in and oversee photo and video shoots and offsite marketing events as needed 
  • Work with internal departments to coordinate planning logistics for campaigns 
  • Along with other members of the marketing team, assist in proofing all marketing materials before deployment 
  • Participate in team ideations to generate new ideas to support business needs 
  • Be digitally curious, exploring new opportunities for Resort and testing new initiatives 
  • Compile monthly marketing communications as needed 
  • Create press kits and update press kit materials as needed 
  • Complete database entry for email opt-in submissions from on-property and event marketing collection 
  • Attend monthly departmental ancillary revenue meetings and coordinate and execute implementation of revenue driving action items 
  • Participate in all meetings as deemed necessary 
  • Special projects and tasks, as required

Associate is held accountable for all duties of this job and other duties as assigned.

Qualifications

EXPERIENCE & EDUCATION:

  • Must have a Bachelor’s degree with a background in Marketing, Advertising, Communications, or Business 
  • 1-2 years of Marketing experience required 
  • 1-2 years hospitality experience preferred 
  • Social media expertise across numerous channels required 
  • Computer skills to include word, excel, and powerpoint required
Compensation & Benefits 
 

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