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TypeJob
ClassFull-time
Date3/30/2017
CompanyFirehouse Subs
TitlePublic Relations Associate
RegionCentral and Northeast Florida
CityJacksonville
StateFL
Web Site www.firehousesubs.com
Company Profile

OUR MISSION:

To carry on our commitment to and passion for hearty and flavorful food, heartfelt service, and public safety.

Summary

Reports To: Senior Public Relations Manager.

Headquartered in Jacksonville, Florida, Firehouse Subs®is one of the nation’s leading fast casual restaurant chains with a commitment to and passion for hearty and flavorful food, heartfelt service and public safety. Join an exciting, fast-paced and high energy environment, and the hub of the communication network for more than 1050 restaurants across 44 states, Puerto Rico, Canada, and Mexico.

The Public Relations Associate will assist the Senior Public Relations Manager with all facets of the brand’s external communications.

Description

Scope of Anticipated Duties:

  • Assists the Senior Public Relations Manager with of all facets of public relations for the brand and its franchise community 
  • Will be trained to serve as the day-to-day liaison with the brand’s contracted PR agency of record to communicate strategy, brand vision, storylines, goals, and integrated campaigns 
  • Coordinates the planning, development and execution of PR activities in accordance with the brand’s PR and business objectives 
  • Guides day-to-day development of PR activities within approved plans and ensures time schedules are met 
  • Acquires thorough knowledge of the many differentiators of Firehouse Subs, the restaurant industry and Firehouse Subs Public Safety Foundation 
  • Generates media leads and creative ideas through proactive research and competitive analysis for new PR opportunities 
  • Writes PR copy from conception to completion for the brand’s U.S. and Canada online press rooms, newsletter feature stories, speeches, presentations, and more 
  • Manages the brand’s U.S. and Canada online press rooms 
  • Responsible for in-house media monitoring software services, building publicity reports and campaign reports 
  • Works with Reporting & Analytics team to analyze PR results across sales 
  • Develops a PR archive system for all press assets throughout brand history 
  • Processes inbound email from PR team inbox, as directed 
  • Builds and nurtures productive business relationships with the PR agency, media, Executive and Leadership teams, area representatives, franchisees, and other outside organizations, headquarters departments and colleagues 
  • Provide council on media opportunities and media training 
  • Coordination and/or attendance at media interviews, as needed 
  • Full ownership of headquarters media opportunities in Jacksonville, Fla. 
  • In conjunction with PR agency Daily approval of press releases and messaging 
  • Coordination of media choreography with PR team 
  • Coordination of national media opportunities with PR team 
  • Coordination of VIP media events with PR team 
  • Monitor media coverage and manage media highlights reports 
  • Develop and write bi-monthly PR highlights report for Executive and Leadership teams 
  • Reviews and prepares vendor billing for approval 
  • Assist Senior Public Relations Manager with development of annual PR plans 
  • Responsible for accumulation of mid-year and end of year PR reports, publicity reports, end of year PR presentation to CEO/CFO, and more) 
  • Support Firehouse Subs Public Safety Foundation, the “heart of Firehouse Subs” from fundraising events and volunteering to PR consulting 
  • Support the Department of Corporate Communications team with all needs, including internal communications, event planning, government affairs, crisis communications, and more
Qualifications

Requirements:

  • Bachelor’s Degree in communications, public relations, journalism or a related field 
  • Minimum of two years of public relations work experience including agency experience, and proof they can help get great work produced 
  • Knowledge of agency account service is a must 
  • Experienced agency internship 
  • Solid understanding of the role between agency and client 
  • Ability to be cross-trained 
  • Impeccable writing and editing skills 
  • Proficient in AP style 
  • Strong attention to detail 
  • Positive attitude and self-starter 
  • Ability to prioritize and manage multiple projects simultaneously; thrives under pressure 
  • Strong public speaking skills; must be able to present to large groups 
  • Experience with graphic design and/or publishing software is a plus 
  • Experience with photography and video production is a plus 
  • Eager and motivated to grow with the Firehouse Subs brand 
  • Must possess a valid driver’s license

Preferred education and experience:

  • Restaurant industry experience is a plus
Compensation & Benefits 
 

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