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TypeJob
ClassFull-time
Date3/10/2017
CompanySealed Air Corporation
TitleMarketing Communications Director - Diversey Care
RegionCharlotte Metro
CityCharlotte
StateNC
Web Site https://sealedair.com
Company Profile

Sealed Air Corporation creates a world that feels, tastes and works better. In 2015, the Company generated revenue of approximately $7.0 billion by helping our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognized brands, including Cryovac® brand food packaging solutions, Bubble Wrap® brand cushioning and Diversey® cleaning and hygiene solutions, enables a safer and less wasteful food supply chain, protects valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 23,000 employees who serve customers in 169 countries. To learn more, visit www.SealedAir.com.

Summary

JOB SCOPE:

The North America Marketing Communications Director is responsible for the planning, development and execution of the organization’s marketing communication strategies, internally and externally, to support growth of Diversey Care and TASKI brands throughout the US and Canada. The Marcom Director partners with senior leaders to implement integrated communications programs and campaigns to support the sales and marketing teams. The Marcom Director liaisons with the Sealed Air corporate communications teams and global Diversey Care marketing teams to ensure consistent, cohesive marcom activities are executed. Collaborates with and advises sector marketing leaders and manages external vendors for successful planning and execution on target and within budget. Reports directly to the VP Global Communications of Diversey.

Description

RESPONSIBILITIES:

  • Lead the Marcom function and team, consisting of production, graphic design, traffic coordination, copy writing, collateral development, advertising design and placement, digital program management, trade show management, PR and communication 
  • Manage advertising and PR agencies ensuring collaboration with internal marketing team results in targeted, timely execution of strategic media relations activities and paid advertising campaigns within budget 
  • Coordinate, execute and disseminate quarterly and annual internal/external marketing communications strategies to the VP, NA Marketing and sector market managers 
  • Proactively seek opportunities to increase Diversey Care thought leadership and brand in the marketplace through advertising, press releases, SEO white papers, case studies, e-blasts, banner ads, blogs and social media posts 
  • Manage division web content ensuring current, accurate product and program information is conveyed for the U.S. and Canada 
  • Develop weekly internal newsletter for marketing and sales teams ensuring timely communication of business critical information through News weaver platform 
  • Oversee external communication of product launches and promotions to distributors and customers through Market to platform 
  • Monitor market communications trends, competitors and industry best practices to look for ways to continuously improve strategies, execution and measurement 
  • Manage vendor relationships including translation vendor and literature and fulfillment vendor ensuring on-time execution of accurate, quality work within budget
Qualifications

REQUIRED QUALIFICATIONS:

  • BA/BS Degree - preferred area of study marketing, communications or journalism. MBA Degree highly desired 
  • 7-10 years of experience in marketing experience with demonstrated success leading a team of communications professionals and execution of strategic marketing communication campaigns 
  • 7-10 years of experience with copy write with flawless attention to detail, adherence to brand guidelines, and legal marketing requirements for print and online content 
  • 7-10 years of experience using marketing automation software programs to create, automate and measure the distribution of targeted campaigns 
  • 10+ years of experience with Google and Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.) and strong computer skills, including experience utilizing social media 
  • 5+ years of experience developing and maintaining web content in a Content Management System, utilizing SEO and keyword strategies to increase search engine rankings 
  • 5+ years of experience with HTML programs for web and email applications preferred but not essential 
  • 5+ years of experience expertise in communication measurement, analytics and reporting

ADDITIONAL QUALIFICATIONS:

  • Ability to interact smoothly and effectively across multiple marketing channels in a team-oriented environment 
  • Independent thinker that takes initiative for personal success and the success of business with focus on both broad, strategic vision and small, critical detail 
  • Well versed in digital media 
  • Ability to work on complex assignments where considerable judgment and initiative are required in resolving problems and making recommendations 
  • Strong interpersonal skills with the ability to work independently and make good decisions consistent with divisional objectives in a timely manner 
  • Exceptional organizational skills, adept at handling multiple tasks simultaneously, and ability to meet project goals and deadlines 
  • Strong communication and presentation skills
Compensation & Benefits 
 

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