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TypeJob
ClassFull-time
Date2/20/2017
CompanyMount Sinai Medical Center
TitleDirector of Marketing
RegionSouth Florida
CityMiami Beach
StateFL
Web Site https://www.msmc.com
Company Profile

As Mount Sinai continues to grow, so does our legacy of caring.

Mount Sinai Medical Center is proud to be South Florida's hospital of choice for great medicine. With more than 3,000 employees, 500 volunteers, 670 beds, 26 operating suites and more than 650 physicians and 950 nurses, Mount Sinai is South Florida's largest private independent not-for-profit teaching hospital.

It takes the contribution of many individuals to make Mount Sinai the world-class institution it is today. As a team, we have focused our efforts on assuring that our patients receive high quality medical care. We're looking for motivated professionals who seek the challenge and stimulation of working in an academic medical center with an international reputation.

Summary

We are looking for a creative, sharp, entrepreneurial, enthusiastic, professional to lead our Advertising, Marketing and Public Relations team.

Description

Responsibilities:

1. Directs the medical center's overall advertising, marketing and strategic planning programs. Facilitates service development through marketing and patient service programs

2. Reports and works with Chief Development Officer to design, implement and facilitate the annual advertising, marketing and strategic plan for the medical center. Supports and facilitates development and implementation of advertising marketing plans in conjunction with Public Relations Director.

3. Expands the use of the medical center's patient services through short and long term business / market plan.

4. Researches the latest trends and makes appropriate recommendations to management concerning upgrades to the business / marketing strategy.

5. Plans and administers the medical center's Advertising and Marketing Operations budget. Reviews monthly / annual financial statistics and plans expenditures according to budget provisions and metrics.

6. Continually evaluates competitive healthcare services, utilization of services and facilities, physician preferences and community needs to increase the medical center's recognition in the market.

7. Organizes and directs advertising and marketing efforts with all public relations policies and programs to develop and maintain the public, employee, physician and sponsor interest and good will towards the medical center.

8. Coordinates advertising and marketing with corporate communication activities including:

  • external communications and systems 
  • internal communications and systems 
  • public relations efforts 
  • external vendors, agents and consultants

9. Assists and supports the medical center's involvement in various networks including coordinating business development and marketing activities via community relationships.

10. Works with the Public Relations group develops and maintains strong relationships with key media representatives. Increases the medical center networking sources in the promotion of its recognition as a leader in Healthcare and Research.

11. Acts as a consultant for other departments and top management in the utilization of their resources for appropriate communication / exposure efforts

Qualifications

Minimum Requirements:

  • College degree required. Concentration in Marketing, Business or Communications preferred.
  • Five years in planning and/or marketing director role within professional services environment.
  • Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering marketing programs.
  • Must be a self-starter, highly organized, and able to work well with all levels in the organization. 
  • Polished presentation and interpersonal skills. 
  • Must possess top level business management, interpersonal and facilitation skills. 
  • Needs good knowledge of Microsoft Office and Windows-based computer applications.
Compensation & Benefits

We offer:

  • An excellent, team focused work environment with opportunity for professional growth 
  • Competitive salary with bonus potential 
  • Savings plan with company match 
  • A variety of health, dental and vision plans 
  • On-site child care, tuition reimbursement, and much more!
 

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